Setting the Right Course
with a Clear Product Strategy

Building great software requires knowing where you want to go

Telliant’s Software Product Strategy Services

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Is Having a Product Strategy Necessary?

  • Defining your product strategy is the first and often the most important step in the digital product development process.
  • A well-defined strategy ensures the team is focused on the right end-goal.
  • Strategy addresses all aspects of functional requirements, design, technology, scalability, security and commercialization.

Our Product Strategy Focus

  • We help you prioritize your customers’ requests and competitive challenges while considering other key factors such as technological requirements, industry innovations and user-centered design principles.
  • We will work with your team to develop and align your product roadmap to meet your business and customer objectives.
  • We will help you make critical buy vs. build decisions, implement sound digital design principles and create competitive advantage with your new product.

Asking the Right Questions

What business problem are you solving?

What timeline and budget guidelines do you have?

What are the architectural/ technology requirements of your new product?

Who will the end users of your application be and what are their needs?

Who are your competitors and how will you differentiate yourself?

What features go into your Minimal Viable Product (MVP)?

Product Strategy & Definition

  • Customers
  • Competitors
  • Financial opportunity
  • Budget & Timing
  • Technology
  • Governmental regulations

A Proven Model of Success

  • Ensures your product and financial goals are addressed
  • Streamlines the design and development process
  • Improves your chances of being on-time and on-budget
  • Defines the product roadmap before you begin
  • Ensures you are building the right product

Plan, Design, Develop, Test, and Deploy High-Quality Software

We’ve had the opportunity to work with hundreds of organizations in multiple industries since our founding. And we’ve seen first-hand the importance of having a solid product strategy in place from the start. Let our team of experienced product strategists, business analysts and architectural engineers help you benefit from this experience to create your next product.

  • Embedded Service: As the first, foundational stage of a complete product development process, which includes strategy, design, development, QA/Testing and deployment.
  • Standalone Service: As a separate exercise at the beginning of any product development process, no matter who is doing the product engineering work, to help get the entire team aligned.
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Activities and Deliverables

Product Strategy

  • Market discovery, segmentation & sizing
  • Competitive analysis
  • Customer-stakeholder discovery (user/stakeholder interviews, brand/ product positioning analysis, buyer journey mapping)
  • Audit of current products; features analysis
  • Product roadmap
  • Information architecture
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Technology Strategy

Architectural review

  • Technology evaluation of current applications (if any) and technology stack
  • Cloud database analysis (needs, capabilities and gaps)
  • API analysis (needs, capabilities and gaps)
  • User interface and user experience (UI/UX) strategy

Proposed solution architecture

  • Identification of options (to meet future needs)
  • Architecture and process diagram
  • Technology stack recommendations (cloud, tech stack, database, reporting tools, mobile native, cross-platform or web)

Cybersecurity Strategy

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Why Application Security Strategy Must Begin with Development

  • Applications are increasingly the focus of cyber attackers to find and exploit vulnerabilities since they are very complex with several layers of code that provide great opportunities for cyber criminals
  • Reviewing for security is typically done as one of the final steps in many development organizations with a timeline pressure to release the product to market
  • Cost of remediation on security flaws found in software at the development cycle is much more expensive than if it is planned and engineered from the beginning of development

Ways to Engineer Security From the Start of Development

  • Just as Design Thinking has taken hold in the software development process, security must become a core principle right from the architecture and design stages of any software instead of being an afterthought. Organizations should iteratively question where the potential vulnerabilities are and what the best practices are to address them as the Application takes shape.
  • Defining the policies for governance and management practices around open source usage, tool selection and technical lifecycle management to mitigate risk will be crucial. Security design and testing for API’s, Microservices and ways to protect and encrypt data within databases must be central in the planning process.
  • Testing will still be important, but for it to be effective, the software must be tested for security vulnerabilities often and early. Using manual and automated tools, create scenarios to expose vulnerabilities in early rounds of development to avoid costly rewrites later.
  • There are several tools available to integrate security as part of the DevOps process during development. Real-time tools for code analysis and security checking along with sound security principles implemented from the design stages will provide the basis for good Application Security.
Speak with one of our software product experts.
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